In a heartening departure from the conventional business model, a New York-based pizza company, Just Pizza & Wing Co., is making a significant impact on the lives of shelterless dogs. Mary Alloy, the owner of Just Pizza & Wing Co., initiated a compassionate project aimed at assisting these helpless creatures in finding forever homes.
The idea emerged when Mary Alloy, an animal lover herself, volunteered at the Niagara Society for the Prevention of Cruelty to Animals (SPCA). Collaborating with Kimberly LaRussa, an SPCA event planner, Alloy decided to utilize pizza boxes as a platform to connect potential pet adopters with dogs in need.
Speaking to CNN, Alloy expressed, “Kimberly texted me one night and was like, ‘Hey, what would you think about putting pictures of the dogs on pizza boxes?’ and I just couldn’t wait. We are all animal lovers here, so I got permission from the franchise to do it and immediately got to work.”